Why Biju Janata Dal is heading to success with its electoral campaign?

The heat of the election season is as searing as the summer heat. The political mercury and weather mercury are northbound. From tea stalls to bus stops, railways stations to offices, the discussions revolves around the upcoming elections and its resultant impact on the people itself, the proverbial AAM AADMI. There are three issues that seem to dominate the elections this time around, across India and Odisha in particular. Firstly, the profile of the candidate. People from across all walks of life are critically clear that the candidate is extremely crucial to their decision on the beep of the EVM. Secondly, the potential performance of the party with respect to corruption. Corruption will play a dominant role atleast in the public discourse in urban and semi-urban areas. Thirdly, the issues of basic facilities like drinking water, roads, sanitation, health, primary education and agricultural irrigation. These would be the critical areas in the semi-rural and rural constituents. Any party winning the election would have solidly backed these three major concerns in its political strategy. Why is it that the Biju Janata Dal despite many concerns is still the dominant political force and poised to win the 2014 polls? It’s primarily due to its clear headed strategy to deal with these three areas. Yes, there are concerns of BJD rebels and dissidents. But that is all but expected when you are in power for 14 years.

In fact it’s a marvel that rebels and dissidents did not crop up earlier than now. But what differentiates Biju Janata Dal from the rest of the political parties, is its clearly laid out strategy and effective implementation even before its political rivals can think of putting together a political strategy and campaign plan. The BJD supremo Shri Naveen Patnaik has already started his daily political campaign even before the Odisha PCC President has been able to say the campaign word.

The BJD is releasing its Manifesto this evening while the Odisha Congress is yet to have a preliminary meeting regarding the Manifesto. The BJP on the other hand is neither in a position to focus on a leader but hopes to draw inspiration from a purported Modi wave which is still to be felt in any measure across Odisha. What probably takes the cake is that while BJD has laid out its campaign with a well-planned infrastructure, the parties in Odisha are hoping for something to go right. Unfortunately for them, polls are not about getting somebody else' wrong as your right, but rather about getting your right to push someone to do his wrong. This the Biju Janata Dal knows very well.